Minimum Viable Product Pitch Deck Examples

by | Dec 20, 2017

The slides above are intended to be used for demonstration purposes when putting together an Minimum Viable Product Pitch Deck.


The slides in the deck in this post come from 6 different student teams’ minimum viable product pitch decks. Do not consider the presentation as a coherent whole. Rather, consider each slide as an exemplars that illustrates one of Guy Kawasaki’s, “The Only 10 Slides You Need In A Pitch.”

I’ve summarized my thoughts on each of the slides in the text below:

Title Slide

As a title slide, this does a good job of featuring the company’s logo on an interesting, yet subtle, background. It’s clear that the background is hockey ice (which directly relates to the business concept) without being too overpowering. The content of the slide is still front and center.

Problem Slide

There is zero ambiguity about what problem this company is addressing. There exists just enough text to convey a point, and nothing more. This slide also makes good use of color to establish visual hierarchy. It’s easy to see this is the problem slide, and it’s easy to understand what the problem is.

Unique Value Proposition

This slide illustrates the power of using a consistent design aesthetic throughout the entire presentation. The use of icons on each slide is memorable and focusing as well.

Embedded Videos

If you include a video in your presentation, make sure it is embedded in the slide deck itself. You don’t want to link out to YouTube leaving your presentation software for example. If the video is too long, edit it down to the desired length.

Go-To-Market Plan

Don’t just say that you’re using instagram to “get, keep, and grow” a customer base, feature the content you’ve posted and show how many followers you’ve amassed so far.

Direct vs. Indirect Competition

If a concept can be split into two categories, show that visually. An example of how you may illustrate your direct and indirect competition.


Keep your slides neat. The amount of content in the first version of the car was competition slide deck is fine but it looks too busy in this layout. Sometimes a band of color, as in the second version of the slide, can be used to organize multiple images (especially those without transparent backgrounds).


Make sure that the data in your bullet points matches the data in your graphics. If they’re different, they can’t both be correct…


Don’t cram everything in one slide if it doesn’t fit. Instead, use single slides to highlight important information to make an impact (don’t over use this technique though).

Show, Don’t Tell

This slide personifies the company way better than a bulleted list of names. Also notice how This slide’s background color is the same as the company’s logo? Use your slides to establish brand identity.


Make sure your slides tell a story visually. This timeline is more effective than the same text listed from top to bottom.


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